Do you need some new clients — in a hurry? Usually, the party line is to preach patience and long-term thinking, but what if the bills are due now? Read on for a few strategies that can fill your bank account in a hurry:
1. Run a special
Create a special package or two out of your normal offerings that include popular items or services and throw in a very tempting bonus. Then offer it for an irresistible price and send the offer to your current customers and especially to any and all of your prospects.
2. Check in with your ex-clients
Whether they left you or whether you just drifted apart — check in with them and ask them how things have been going. They may be ready to come back! And even if not, they might know others whom they could refer to you.
3. Look at past successes and replicate them
Take a trip down memory lane and jot down how you actually got all of your past clients. You may come across people you could contact and resources you could use again.
4. Offer special bribes for referrals
Referral programs are becoming common even offline. Offer a special reward to anyone who brings you a new customer… or three. Run a contest with a really good price (a weekend at a B&B for example, or a gift certificate for a dinner at a really nice restaurant. Maybe an iPhone or an iPod. Just make sure there’s a minimum number of referrals the winner must have brought in, especially if the price is costly.
5. Go to where your customers are
Where are your ideal customers hanging out? What do they do? Go and join them. And if they have special events or networking, make sure you’re there. If you’re not sure – ask your current customers.
6. Get the word out
Use social media and press releases to get the word out quickly. Create a tempting “Act Now” offer and write articles and press releases to promote it. Of course, spread the news on Twitter, Facebook and LinkedIn too. Consider placing additional notices in strategic places, or even placing ads (keep in mind the readers must be narrowly focused to your target prospect) depending on what is appropriate for your business.
7. Make sure you have a client magnet blog
A WordPress blog can be the ultimate tool for client attraction. Be sure to post your offers there, along with highly useful information for your target audience. If you have optimized your blog for your keywords and use articles, social media, and maybe other tools to drive traffic to it, you could get results fast.
Finally, make sure to leverage your contacts and include your referral partners as a foundation to getting the word out and driving more prospects your way.
Source by Sue Clement