Whether you are going to promote your business at a trade show, market your products in a business-to-business expo, or exhibit at an expo open to the public, having professional table top trade show displays make your business look much more professional. Sure, you could create your own materials on a color inkjet printer and tuck your printouts into clear plastic holders, but it wouldn’t have the same effect. It would look like a “homemade” presentation that brands you as an amateur.
Consumers and other business people look for professionalism in the organizations they want to do business with. Professionalism in one area-such as your trade show display-suggests professionalism in other areas, as well. For example, businesses with professional looking displays are perceived to have a higher rate of customer service, attention to detail and deadlines, and even a better product or service.
It’s interesting, in a way, because at this point in the relationship with businesses and consumers-when one would be showcasing their business at a trade show-the chances are that the prospective businesses and consumers have not actually experienced your company’s product or service. So this perception is not based on any real experience with your company. It is formed solely on the impression you make at this initial encounter.
This gives credence to the age-old adage that you only get one chance to make a great first impression. Table top show displays do exactly that. The high quality materials and professional graphics suggest longevity and stability in your business, because you invested in your business’s image.
Most table top displays come with professional graphics that can be adhered to the display itself with Velcro or by other means. This means the graphics are removable and interchangeable, so you can order new graphics as necessary to update your display. You can also mix and match the different graphics as desired.
Table top displays come in different sizes to accommodate your needs-such as 4-foot or 6-foot units. In addition, they are available in different price ranges and different styles. Most table top trade show displays are pop up styles that go up quickly and easily. After the show, they break down just as easily and store in an easy-to-carry and transport box or container to keep the unit from getting damaged between shows.
Some displays are also available in panel styles, three-dimensional pop-up fabric styles, or tension fabric pop-up styles. Many total show display packages include table top displays as one component in the package. The table top display can be used independently at small shows or as a part of a larger, very polished looking display at bigger trade shows for a very professional look.
If you plan to exhibit your business at shows or other expos in the future, take a look at the table top displays available now to determine what style you like the best. Take the time to work with the manufacturer to create custom graphics that will present the image you want to convey. And don’t wait until the last minute because you don’t want to be rushed or hurried when making your choice.
Table top trade show displays can last for many years, so you want to create an effective display that will have lasting value. You don’t want to create a design that becomes quickly dated. You want to use your display to enhance your professional image and build your business for years to come.
Source by Chad DeBolt