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Five Tips for Setting Up Your Audio Visual Tradeshow Booth

By 26th July 2015Articles
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Your tradeshow booth is your stage. It is your first impression and your welcome sign.

To decorate your booth an easy cost effective way is renting audio visual equipment. Yet

Sometimes even when you have impressive audio visual equipment, such as a Plasma Display, or a flashy Internet Kiosk, it is still a task to keep the booth uncluttered and eye catching. We share now some tips on how to make your booth eye popping and capturing, so at the very least you get a double take, if not plenty of visitors to your booth.

1. Logo and Branding: To be remembered have your company name and company product information bluntly exposed on the Plasma screen or use branding stickers on your Kiosk. Use color and moveable video and photo walls to give your booth a fast pace serious vibe.

2. Positioning: It is best to know what way traffic is moving throughout the tradeshow in order to position your equipment against the back wall, on the side walls, or right in the front of your booth. Even with the latest technology inside your booth if it is not seen it is almost like you aren’t even there.

3. Do a practice run: Try out all the touch screens and video walls or photo walls and check to see that the speakers running as you wish; check twice to be sure the CD or PowerPoint presentation is easy to use too, so that if someone has a question about the display you know the answer right away.

4. Customer support: Quality Customer Support keeps your booth running smooth, for example at my audio visual rental company ICCRents we have customer service 24 hours a day. To prevent a pause at your booth, it is best to have the customer service number handy so you can fix an unforeseen problem immediately and go on with your tradeshow and not miss out on visitor traffic.

5. Limited Space: Keeping the booth tidy and organized represents your image too, so keep the booth clean, and keep pens and business cards present at all times. Leave room in your booth for your visitor to sit down and relax, so that you can speak to them more privately when your booth is populated.

Finally, remember that having audio visual equipment in your booth is meant to make your booth an attraction not a distraction or stress, so ask questions when you rent, and be picky about ordering the latest products and knowing all of the details of the technology you need. You only get one chance at a tradeshow to make a first impression and audio visual equipment makes a lasting one!

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Source by Heather Staub

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